Crealytics, an industry innovator of performance advertising, site monetization and retail media solutions, has formed an exclusive partnership with Douglas, one of Europe’s leading premium beauty retailers. The arrangement marks a new chapter for Douglas, for whom Crealytics will help shape its retail media operations via sponsored product ads and on-site display ads, forming part of the overall platform strategy and an increased audience focus.
 
“We’re thrilled to partner with Crealytics, which will open up fresh opportunities for hundreds of our brand partners to run targeted advertising campaigns based on our first party POS data, as well as generating incremental revenue streams in a competitive landscape,” said Vanessa Stützle, EVP E-Commerce & CRM. “Crealytics offers a solution that scales to our needs for today and the future, in particular with regards to our ambition to build Europe’s #1 beauty platform.”

Andreas Reiffen, CEO and founder of Crealytics, said his company was proud to work with Douglas: “Retail media solutions, in particular sponsored product ads, are moving beyond single threaded technologies toward a more mediated, open-exchange model. Douglas has long been known as a retail innovator and I’m thrilled at the opportunity to support their ongoing ambitions in leading the way in retail media.”